Making Food Beautiful
Feeding 14 million people a week isn't easy. And in the fresh-prepared food department of Loblaw's markets, looks matter. Loblaw is the largest retail organization in Canada, providing premium food for discerning buyers. Customers are inspired by delicious-looking meals, tasting them with their eyes. My job is to help people make beautiful food.
As a production designer at Loblaw, I keep store employees inspired with clean layouts, easy to follow direction, bright pictures, and vivid colors. I wear many hats: photographer, copywriter, editor, coordinator, technical writer, food safety specialist and designer.
Beautiful food isn't easy. But it's so worth it.
More than Food
Example of an info-graphic based on a Forbes article (click image to see full size).