Innovative Online Virtual Environment

 

Second Life is an online virtual world, a robust creative environment. Some call it a game, but it's anything but; Second Life has its own currency and its own economy, generating millions of dollars of real-life sales every year. Businesses within Second Life operate just like real-world business do-- create products, build brands, and market and advertise those brands. Below are examples of work I did operating a marketing and design agency within Second Life-- helping to sell virtual products for very real dollars. 

 
 

Branding Bax Coen Boots

 

Advertising needs to make a business stand out. This animated banner advertisement I created for Bax Boots had the highest number of clicks during its run on the Second Life Marketplace website.